PortfolioYerevan · 2026
Designing behavioral systems that decide whether people stay.
Selected work · 01–05
A streaming platform inherits the habits of the apps its users already live in. The work was choosing where to keep those conventions and where to break them.
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The marketing site for a research and engineering lab. Not a product but a publication surface, where the lab's work reads as considered as the engineering behind it.
[ Visit ainurhq.cloud ](opens in a new tab)
Freelance and contract, so these overlap rather than follow one another.
Streaming product and the lab's own site.
Pargar, Jahat and Agah. Fintech platform work and multi-product design systems.
Cashback and conversion work in the purchase flow.
Sole designer. End to end, from first concept to launch.
Complex trading surfaces where interface errors carry financial consequences.
Interface and UX work for small business and startup clients.
Capabilities
Pargar's system grown to 80+ components. On Jahat and Agah, feature design time from 3 weeks to 1.
Mithrion's streak and milestone system, 30-day retention +14%. Notification strategy, a further +7%.
Pargar's deposit flow, 6 steps to 3. Sarmaye's trading surfaces, where an interface error carries a financial consequence.
MooTanRoo's cashback placed at the hesitation point, +6%.
I care about
what cannot be seen.
The moment a habit forms.
The reason someone returns
long after curiosity fades.
The place where intention
quietly becomes behavior.
I don't design screens.
I design systems that people carry
long after they close the app.
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